This is new little option that we added this week to go along with our new Twilio texting feature. It is an email replacement code that you can use to verify a person's cell phone number . If you email from BVCMS and insert {cellphone} in the body of your email, the cell phone number on that person's record will display in your email.
Using this replacement code is a very handy way for a person to verify their cell phone number at the time they are 'opting in' to receive texts . Click HERE to read some suggestions about how to capture the opt-in information, including using this new email replacement code.
Not familiar with email replacements codes? Click HERE and see all those that are available.